It’s a good idea, before you market your product or service, to find out more about who you’re talking to. What are they like? What are they into, as people or as consumers? Where are you most likely to find them? Consumer research can uncover those insights that help you market more effectively to your target audience.
Sometimes brands come to us with nothing more than a business plan. From that nugget of an idea, we help companies name their business, create their logo and craft the voice for their brand through personality-driven copy.
We can design and develop websites from scratch, or redesign existing sites that need an attitude adjustment or facelift. We believe a website is the single most important aspect of your marketing plan, so we help you get it right, from the way it’s worded to how it presents your overall brand image to the public.
We design logos from scratch or give current logos a facelift. We believe a logo done well should be iconic and memorable, while also telling people as much as possible about your business.
Most people search for products and services online, so having an online presence is one of the most important aspects to any marketing plan. We can help you gain impressions with your audience either through creative banners or better search rankings, among other digital strategies.
All of our services come with a writing component because the voice of a brand is the key element to its personality. But we also offer writing services that can be used in a more ala carte fashion such as blog writing, presentation and/or speech writing, editorial or essay writing, taglines, headlines, web copy and press releases.
Whether you need a postcard, brochure, direct mail piece, or some combination of the above, we help you concept something attention getting, yet informative. Then we lay our compelling copy into a simple, yet elegant or clever design.
We’ve developed award-winning print campaigns for some of the world’s most iconic brands. Once we find the truth behind your brand we develop messaging that conveys that truth in a cleverly executed manner by using sophisticated humor, intelligence, attention-getting design, or a mixture of all three.
We’ve developed TV campaigns for both national clients and local clients who want a more national-looking image. Our campaigns are always driven by a simple idea meant to appeal on an emotional level. Whether that’s something that makes you laugh, makes you think, or tugs at your heart strings. Because we know from experience that emotional advertising is the most memorable type of advertising there is.
We’ve written award-winning outdoor campaigns for both national and local brands. Our specialty of whittling a compelling message into the fewest, most impactful words is a great way to communicate quickly to the masses.
When done well, radio can be captivating. Our scriptwriters can craft a clever, attention-getting message that dares listeners not to change the channel.