Over the years, our team has accumulated a wealth of experience working with national, regional and local prominent brands across all categories.
Knowing that there are dozens of hoops to jump through along the way, we’ll simplify the process by narrowing it down to the five steps we consider to be the upper tier of creating great advertising.
Before we do anything, we get to know our consumer. Because great creative doesn’t come without a consumer insight. We’ve built entire campaigns on the tiniest of nuggets pulled from research, whether it’s from an online survey, traditional focus group, informal social media conversation, man on the street video interview or phone interviews.
Once we have our research results, we can build a strategy around the insights we found. From that, we develop a Creative Brief, outlining the project history, facts, goals, demographics, consumer insight, which culminates in the recommended creative strategy. The simpler, the better.
From strategy we spring forth into idea generation. We go in search of the most compelling way to shout your message. When we say we come up with a creative platform, we mean the “umbrella” idea, the thing that each execution of the campaign falls under. It’s how we stay consistent, knowing consistency is what finally gets people’s attention.
We do media specific research as well as consumer research. With a media habits survey, we can narrow down demographics and find out where those prospects spend time gathering news, entertainment or interacting on social media. Once we have that data, we analyze it in order to both eliminate waste of media dollars and inform the most tactical media strategy.
Once campaigns are running across all media, our research team delves into the results of the campaign metrics. We segment data and conduct concept testing, tracking studies, choice modeling, and need gap analysis. Our goal with each tracking study is to gain the insights we need to suggest course corrections wherever necessary.